Wisdom.Applied Wedne...

One Direction: five teenage, European heartthrobs who touch girls’ hearts, playlists, and wall space for more than five years now. From “What Makes You Beautiful” to “Story of My Life,” the famous quintet seemingly perfected their music and group aesthetic. But such a feeling of perfection...

Two for Tuesday: UX ...

On last week’s first part of Two for Tuesday, we looked at UX and what exactly it is. Here’s a quick summary: UX is the process of designing products that are purposeful and interactive, allowing for a customer (or potential customer) to easily interact with said product. Last time, we...

Two for Tuesday: UX ...

In today’s digital marketing world, it’s no surprise that one’s time is competed for by countless brands over various media outlets. So how best can you, as a digital marketer, rise above the masses and stand out among competitors? One answer? UX. More traditionally, UX has become...

Wisdom.Applied Wedne...

You leave your favorite concert, head down, wishing you could walk up to that lead singer and ask for an autograph. You wish you could sit that vocal prodigy down and ask questions about the glorified, star-studded lifestyle, asking where their songs draw inspiration from, where their...

Two for Tuesday: One...

In January 2006, fifteen Cubans clung for safety on the Seven Mile Bridge after their homemade boat was in danger of sinking. The group attempted to flee Cuba via the Florida Straits, hoping that they could make it safely to the U.S. with “dry feet.” When a Coast Guard found the group...

Two for Tuesday: The...

90 Miles to Cuba; Southernmost Point, Continental U.S., Key West, FL. Amongst tourists flocking from much more than 90 miles away, I visited the Southernmost Point of the U.S. in Key West this past winter. I thought like a tourist—I posed for a picture and maybe even took a selfie in front of...

Wisdom.Applied Wedne...

25,915: the average amount of days a human has to live. The amount of days to be young, grow old, be healthy. So what’s one sure way to stay healthy during your 25,915 days? Run! Reebok’s new commercial, 25,915 Days, tells the story of one woman who exemplifies making the most of her days....

Trending Tuesday: Di...

“Some Disney purists may be asking why, considering so many of these films were great to begin with” Drew Mackie prompts, referring to Disney’s recent revival as a live-action enterprise. “The answer is simple… these are films people are willing to shell out to watch” (People). Over the past...

Wisdom.Applied Wedne...

Today’s market is dominated by mobile devices and mobile apps: customers cruise Instagram while shopping for milk and butter; the bored peruse their second-cousin-once-removed’s trip to Florida; athletes plan their big weekend bike trip on Google Maps. Since July 2008, when Apple’s App Store...

Trending Tuesday: Mo...

What’s better than enjoying your favorite mouthwatering foods and beverages? Enjoying them with loved ones, of course! Just for fun, take a look at a few favorite, family-focused food and drink advertisements. Each has great creative directions, for the consumer is fully engaged in the...