The Hop to Hob: Why ...

In June, breakfast chain IHOP announced it would change its name to IHOB. This lead the public into a wild guessing game of what the “B” could possibly stand for. The most common guesses were Breakfast, Brunch, Bananas, and more. Their twitter account is now @ihob, there are now billboards...

The First Female Col...

KFC chose Reba McEntire to be the first woman to play the iconic role of Colonel Sanders in their ad campaign running from January to April of 2018.   Although KFC insists this was a political move, and the spokesperson for KFC claims that they “have always maintained that anyone, male...

Will Pop-Up Shops Ov...

In the past few years, pop-up stores, also known as flash retail, has become exceedingly popular. However, temporary retailing is not new. Ideas like summer Farmer’s markets, autumnal Halloween stores, and Chicago’s own wintertime Christkindlmarket have existed for a while. Temporarily...

Lollapalooza Loses Loyal Following Jun28

Lollapalooza Loses L...

Every summer, Chicagoans and Suburban youths travel to Grant Park for Lollapalooza. In past years, tickets for all-day passes and for single day passes have sold out in hours. This year it took one week for four-day passes to sell out, with some single day passes still available, two months...

When New Media Becom...

As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new...

Importance of Simpli...

If you’ve been anywhere outdoors in the Chicago area in the past five years, you have probably seen various signs and art pieces written with the phrase “You Are Beautiful” on it around the city which can be spotted in the neighborhoods of Rogers Park, Uptown, Andersonville, West Loop,...

Misconceptions about...

If you keep up with Twitter, you may have seen some memes of article titles, written presumably by Baby Boomers, about various industries that Millennials are being accused of being responsible for destroying. In the opinions of many, Millennials are the sole cause of the decline in spending...

A Lesson From Met Ga...

In early May, one of the biggest celebrity fashion events of the year, the MET Gala, took place. Every year, celebrities of all kinds make the pilgrimage to New York City to walk down the Red Carpet set up by the Metropolitan Museum of Art’s Costume Institute, to launch the new annual exhibit...

Wisdom.Applied Wedne...

One Direction: five teenage, European heartthrobs who touch girls’ hearts, playlists, and wall space for more than five years now. From “What Makes You Beautiful” to “Story of My Life,” the famous quintet seemingly perfected their music and group aesthetic. But such a feeling of perfection...

Two for Tuesday: UX ...

On last week’s first part of Two for Tuesday, we looked at UX and what exactly it is. Here’s a quick summary: UX is the process of designing products that are purposeful and interactive, allowing for a customer (or potential customer) to easily interact with said product. Last time, we...