Lollapalooza Loses Loyal Following Jun28

Lollapalooza Loses L...

Every summer, Chicagoans and Suburban youths travel to Grant Park for Lollapalooza. In past years, tickets for all-day passes and for single day passes have sold out in hours. This year it took one week for four-day passes to sell out, with some single day passes still available, two months...

When New Media Becom...

As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new...

Importance of Simpli...

If you’ve been anywhere outdoors in the Chicago area in the past five years, you have probably seen various signs and art pieces written with the phrase “You Are Beautiful” on it around the city which can be spotted in the neighborhoods of Rogers Park, Uptown, Andersonville, West Loop,...

Misconceptions about...

If you keep up with Twitter, you may have seen some memes of article titles, written presumably by Baby Boomers, about various industries that Millennials are being accused of being responsible for destroying. In the opinions of many, Millennials are the sole cause of the decline in spending...

A Lesson From Met Ga...

In early May, one of the biggest celebrity fashion events of the year, the MET Gala, took place. Every year, celebrities of all kinds make the pilgrimage to New York City to walk down the Red Carpet set up by the Metropolitan Museum of Art’s Costume Institute, to launch the new annual exhibit...

Wisdom.Applied Wedne...

One Direction: five teenage, European heartthrobs who touch girls’ hearts, playlists, and wall space for more than five years now. From “What Makes You Beautiful” to “Story of My Life,” the famous quintet seemingly perfected their music and group aesthetic. But such a feeling of perfection...

Two for Tuesday: UX ...

On last week’s first part of Two for Tuesday, we looked at UX and what exactly it is. Here’s a quick summary: UX is the process of designing products that are purposeful and interactive, allowing for a customer (or potential customer) to easily interact with said product. Last time, we...

Two for Tuesday: UX ...

In today’s digital marketing world, it’s no surprise that one’s time is competed for by countless brands over various media outlets. So how best can you, as a digital marketer, rise above the masses and stand out among competitors? One answer? UX. More traditionally, UX has become...

Wisdom.Applied Wedne...

You leave your favorite concert, head down, wishing you could walk up to that lead singer and ask for an autograph. You wish you could sit that vocal prodigy down and ask questions about the glorified, star-studded lifestyle, asking where their songs draw inspiration from, where their...

Two for Tuesday: One...

In January 2006, fifteen Cubans clung for safety on the Seven Mile Bridge after their homemade boat was in danger of sinking. The group attempted to flee Cuba via the Florida Straits, hoping that they could make it safely to the U.S. with “dry feet.” When a Coast Guard found the group...